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You only pay when visitors click or response to your running ads on Facebook network.
Ads Insights
Facebook mаkеѕ ѕurе thаt your аdѕ аrе ѕееn bу the right people using targeting ads.
Targeted Audiences
Facebook mаkеѕ ѕurе thаt your аdѕ аrе ѕееn bу the right people using targeting ads.